Privacy Policy

INTRODUCTION

This Privacy Policy explains how Bannou Group (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit bannou-group.com and make purchases. By using our Site, you agree to the practices described in this Policy.

1. WHO WE ARE

Bannou Group operates the online store at bannou-group.com, offering streetwear apparel, footwear, accessories, bags, and lifestyle products. Orders are fulfilled through Printful (print-on-demand) and third-party logistics partners.

For data-protection purposes, Bannou Group is the data controller responsible for your personal information.

2. INFORMATION WE COLLECT

Information you provide directly:
• Name, email address, and password when creating an account
• Billing and shipping address, and phone number when placing an order
• Payment details — processed securely by our payment processor; we do not store full card numbers
• Messages sent through our contact form
• Wishlist and product preference selections

Information collected automatically:
• IP address and approximate geolocation
• Browser type, device type, and operating system
• Pages visited, time spent on the Site, and referring URLs
• Cookie identifiers and session data

3. HOW WE USE YOUR INFORMATION

We use your information to:
• Process and fulfill your orders, including sharing details with our fulfillment partner (Printful)
• Create and manage your customer account
• Send order confirmations, shipping updates, and delivery notifications
• Respond to your customer service inquiries
• Detect, investigate, and prevent fraudulent transactions
• Improve our Site, products, and shopping experience
• Send promotional emails — only with your consent; you may unsubscribe at any time
• Comply with applicable legal obligations

4. LEGAL BASIS FOR PROCESSING (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, our legal bases for processing are:
• Contract performance — to process your order and manage your account
• Legal obligation — to comply with tax, accounting, and fraud-prevention laws
• Legitimate interests — for fraud detection, security, and service improvement
• Consent — for marketing emails and non-essential cookies

You may withdraw consent at any time without affecting the lawfulness of prior processing.

5. SHARING YOUR INFORMATION

We do not sell your personal data. We share it only as necessary to run our business:
• Printful — to produce and ship your orders
• Payment processors (e.g., Stripe, PayPal) — to handle transactions securely
• Shipping carriers — to deliver your orders
• Analytics providers (e.g., Google Analytics) — to understand Site performance
• Email marketing tools — only if you have opted in to marketing communications
• Legal authorities — where required by law or valid legal process

All third-party providers are contractually required to protect your data and use it only for the services they provide to us.

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to operate the Site and improve your experience.

Strictly Necessary Cookies
Required for the shopping cart, login, session management, and security. The Site cannot function without these.

Functional Cookies
Remember your preferences such as language settings, wishlist items, and recently viewed products. These are optional.

Analytics Cookies
Help us understand how visitors use the Site (e.g., Google Analytics). These are optional.

Marketing Cookies
Used to serve relevant ads and track campaign performance. These are optional.

Managing cookies: You can control non-essential cookies through your browser settings or via the cookie banner on the Site. Disabling certain cookies may affect Site functionality such as the shopping cart.

For more information: www.aboutcookies.org

7. DATA RETENTION

We keep your data only as long as necessary:
• Order records — minimum 7 years for tax and accounting compliance
• Account data — for as long as your account is active, or up to 3 years after your last interaction
• Marketing data — until you unsubscribe or withdraw consent
• Analytics data — retained in aggregated or anonymized form only

When data is no longer required, we securely delete or anonymize it.

8. YOUR RIGHTS

Depending on your location, you may have the right to:
• Access — request a copy of the personal data we hold about you
• Correction — request that inaccurate or incomplete data be corrected
• Deletion — request erasure of your data, subject to legal retention requirements
• Portability — receive your data in a structured, machine-readable format
• Restriction — ask us to limit how we process your data in certain circumstances
• Objection — object to processing based on legitimate interests or for direct marketing
• Withdraw consent — at any time, for any processing based on your consent

To exercise any of these rights, please contact us at bannou-group.com/contact-us. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

California residents (CCPA/CPRA): You have the right to know what personal information is collected, to opt out of the sale of personal information (we do not sell personal information), and to non-discrimination for exercising these rights.

9. CHILDREN’S PRIVACY

Our Site is not directed to children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we hold data about a child, please contact us immediately and we will delete it promptly.

10. INTERNATIONAL DATA TRANSFERS

Bannou Group operates from the United States. By using our Site, you acknowledge that your data may be transferred to and processed in the United States and in countries where our service providers operate. Where required, we rely on Standard Contractual Clauses (SCCs) or other approved mechanisms to ensure adequate protection for data transferred outside the EEA or UK.

11. SECURITY

We use appropriate technical and organizational measures to protect your data, including SSL/TLS encryption for all data transmission, restricted access to personal information, and regular security reviews.

No internet transmission is 100% secure. If a data breach occurs that is likely to affect your rights, we will notify you as required by applicable law.

12. CHANGES TO THIS POLICY

We may update this Policy periodically. The “Last updated” date at the top of the page will reflect any changes. For material changes, we will notify you by posting a prominent notice on the Site or by email before the change takes effect.

13. CONTACT US

Questions about this Privacy Policy? We’re here to help.

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